This is the sign in front of Archer Paper Goods. The store is located at Ponce City Market in Atlanta. It is a cool little shop with prints, stationary, and other neat stuff. I loved the design of the sign from the simplicity to the fonts used. I took the picture at somewhat of an angle to move the “lines” in the image. My goal was to have the viewer’s eyes first see the sign, then travel along the edges, follow into the brick wall until it slowly fades out of focus.